Alaïa Green – Bakhazi develops projects rooted
in culture and heritage, shaping contemporary luxury, beauty, and
cultural experiences that
translate legacy into refined meaning and lasting impact.
SERVICES
I work at the intersection of heritage and contemporary luxury, architecting brand worlds rooted in material, object, and presence.
My work repositions legacy for modern beauty, culture and fashion houses — developing collections, symbols, and narrative frameworks that translate cultural memory into refined, lived experience.
Each project is constructed with precision, transforming heritage into atmosphere, desire, and enduring brand authority.
World & Brand Architecture
Cultural & Museum World Architecture
Luxury Narrative Strategy
Collection Development
Heritage Repositioning
Brand Myth & Symbol Design
Set Design & Creative Direction
Limited Edition Development
Narrative Identity
APPROACH
I collaborate with cultural, heritage, beauty, and luxury brands to design object- and environment-based experiences rooted in heritage and historical art. Clients come to my work when they seek cultural depth and authenticity — projects shaped by memory, knowledge, and respect for lineage
My approach is guided by the understanding that legacy is cultivated through time: through objects, rituals, stories, and experiences that honour both origin and timeless heritage.
PORTFOLIO
ABOUT ALAÏA
Having lived and worked across Turkey, Morocco, Egypt, Algeria, India, Kazakhstan, Thailand, Indonesia, Tunisia, and Greece, my practice is informed by direct experience of diverse cultural systems, timeless beauty, rituals, and heritage — guiding projects for institutions, private heritage foundations, cultural and fashion initiatives, and luxury creative endeavors. My work is grounded in historical beauty, cultural fluency, and the art of refined living. I have collaborated with select international luxury, fashion, and cultural clients, delivering immersive experiences and curated heritage-driven projects.
GET IN TOUCH
For cultural consultancy, institutional collaborations, research commissions, or press enquiries, please contact:
enquiries@alaiagreen.com
Private meetings and international engagements available upon request, please contact Saraswati Raj at: saraswati@alaiagreen.com
